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A Fullmetrix account is required to connect your WooCommerce store.<\/p>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<h4>WooCommerce analytics that lead to action<\/h4>\n\n<p>Go beyond standard WooCommerce reports and generic web analytics. Fullmetrix transforms your store data into ecommerce insights you can use to improve acquisition, retention, merchandising and profitability.<\/p>\n\n<ul>\n<li>Monitor gross and net revenue, orders, refunds and average order value<\/li>\n<li>Analyze customers, products, variations, categories and countries<\/li>\n<li>Track customer lifetime value, repeat purchase rate and retention<\/li>\n<li>Compare cohorts to understand how customer behavior changes over time<\/li>\n<li>Explore subscription revenue, active subscriptions and recurring customers<\/li>\n<li>Follow abandoned carts and customer activity in real time<\/li>\n<li>Create reusable customer, order and product segments<\/li>\n<li>Consolidate multiple ecommerce stores in one reporting workspace<\/li>\n<\/ul>\n\n<p>If you are looking for an alternative to Metorik, Triple Whale, Putler or other ecommerce analytics platforms, Fullmetrix brings reporting, customer intelligence and marketing activation together in one workspace.<\/p>\n\n<h4>Understand your customers<\/h4>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<p>Identify your most valuable customers, first-time buyers, repeat purchasers, inactive customers and customers at risk of churn.<\/p>\n\n<p>Use ecommerce segmentation to create audiences based on purchasing behavior, order history, products, location, customer value and other WooCommerce data.<\/p>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<p>Build segments for VIP and high-LTV customers, first-time and repeat buyers, abandoned carts, inactive customers, subscription customers and product-based audiences.<\/p>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<h4>Measure retention with LTV and cohort analysis<\/h4>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<p>Revenue alone does not tell you whether your store is building lasting growth. Fullmetrix helps you measure customer lifetime value, repeat purchases and cohort retention.<\/p>\n\n<p>Compare customer groups by acquisition period and see when they return, how often they order and how much revenue they generate over time.<\/p>\n\n<p><a href=\"https:\/\/fullmetrix.com\"><\/a><\/p>\n\n<h4>Analyze products and merchandising<\/h4>\n\n<p>Discover which products, variations and categories generate the most sales. Explore product performance, customer purchase patterns, frequently bought-together products, sales by country and historical pricing data.<\/p>\n\n<h4>Connect analytics with marketing<\/h4>\n\n<p>Turn ecommerce insights into marketing audiences. Create customer segments and use them across acquisition and retention workflows, including audience activation for Meta Ads, Google Ads and TikTok Ads.<\/p>\n\n<p>Connect complementary data sources such as GA4, Google Search Console and advertising platforms to understand store and campaign performance from the same workspace.<\/p>\n\n<h4>Built for WooCommerce performance<\/h4>\n\n<p>Fullmetrix synchronizes store data in the background and performs reporting outside your WordPress database. The connector supports WooCommerce HPOS and WooCommerce Subscriptions.<\/p>\n\n<h4>Get started in 2 minutes<\/h4>\n\n<ol>\n<li>Create your Fullmetrix account on <a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a><\/li>\n<li>Install this plugin and paste your connection code<\/li>\n<li>Open your Fullmetrix dashboard and start growing<\/li>\n<\/ol>\n\n<h3>External services<\/h3>\n\n<p>This plugin connects your WooCommerce store to the Fullmetrix platform (<a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a>). It relies on the following external service:<\/p>\n\n<h4>Fullmetrix API<\/h4>\n\n<p><strong>What it is:<\/strong> Fullmetrix is an e-commerce analytics platform that aggregates and analyzes your store data.<\/p>\n\n<p><strong>What data is sent and when:<\/strong><\/p>\n\n<ul>\n<li><strong>On connection (one-time):<\/strong> Your store URL, plugin version, WooCommerce version, currency, timezone, and locale are sent to <code>https:\/\/fullmetrix.com\/api\/plugin\/register<\/code> when you enter your connection code and click \"Connect\".<\/li>\n<li><strong>On page load (frontend):<\/strong> The plugin loads a JavaScript tracker (<code>t.js<\/code>) from <code>https:\/\/fullmetrix.com\/t.js<\/code> on all public pages. This script collects anonymous visitor browsing data (page views, cart activity) and sends it to <code>https:\/\/fullmetrix.com\/api\/webhooks\/events<\/code>.<\/li>\n<li><strong>On configuration check:<\/strong> The plugin periodically fetches its remote configuration from <code>https:\/\/fullmetrix.com\/api\/plugin\/config<\/code> (cached for 5 minutes).<\/li>\n<li><strong>On data sync (triggered from Fullmetrix dashboard):<\/strong> Orders, customers, products, categories, coupons, refunds, and subscription data are exported to Fullmetrix when a sync is initiated.<\/li>\n<li><strong>On real-time changes:<\/strong> When orders, customers, products, or coupons are created or updated in WooCommerce, a webhook notification is sent to <code>https:\/\/fullmetrix.com\/api\/webhooks\/ecommerce<\/code>.<\/li>\n<\/ul>\n\n<p>All communications use HTTPS and are authenticated with HMAC-SHA256 signatures. No data is sent to any third party other than the Fullmetrix service.<\/p>\n\n<ul>\n<li><a href=\"https:\/\/fullmetrix.com\/terms\">Fullmetrix Terms of Service<\/a><\/li>\n<li><a href=\"https:\/\/fullmetrix.com\/privacy\">Fullmetrix Privacy Policy<\/a><\/li>\n<\/ul>\n\n<h3>Privacy Policy<\/h3>\n\n<p>This plugin connects your WooCommerce store to the Fullmetrix service (<a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a>). See the \"External services\" section above for full details on data transmission. See the <a href=\"https:\/\/fullmetrix.com\/privacy\">Fullmetrix Privacy Policy<\/a> for more details.<\/p>\n\n<!--section=installation-->\n<ol>\n<li>In your WordPress dashboard, go to Plugins &gt; Add New<\/li>\n<li>Search for \"Fullmetrix\" and click Install<\/li>\n<li>Activate the plugin<\/li>\n<li>Go to WooCommerce &gt; Fullmetrix<\/li>\n<li>Enter your connection code from <a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a><\/li>\n<li>Your store data starts syncing automatically<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"is%20fullmetrix%20free%3F\"><h3>Is Fullmetrix free?<\/h3><\/dt>\n<dd><p>Yes, you can get started for free at <a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a>. No credit card required to create your account and connect your store.<\/p><\/dd>\n<dt id=\"how%20long%20does%20setup%20take%3F\"><h3>How long does setup take?<\/h3><\/dt>\n<dd><p>Less than 2 minutes. Install the plugin, paste your connection code, and your store data starts flowing into your dashboard automatically.<\/p><\/dd>\n<dt id=\"will%20fullmetrix%20slow%20down%20my%20store%3F\"><h3>Will Fullmetrix slow down my store?<\/h3><\/dt>\n<dd><p>No. All syncing happens silently in the background. Your customers will not notice anything and your site speed stays exactly the same.<\/p><\/dd>\n<dt id=\"what%20kind%20of%20insights%20will%20i%20get%3F\"><h3>What kind of insights will I get?<\/h3><\/dt>\n<dd><p>Revenue trends, conversion data, top-selling products, customer lifetime value, cohort retention, abandoned cart recovery, audience segments, and much more \u2014 everything you need to make smarter marketing decisions and grow your store.<\/p><\/dd>\n<dt id=\"can%20i%20use%20fullmetrix%20to%20run%20ads%3F\"><h3>Can I use Fullmetrix to run ads?<\/h3><\/dt>\n<dd><p>Yes. Build customer segments inside Fullmetrix and sync them directly to Meta Ads, Google Ads and TikTok Ads to lower your customer acquisition cost and reach the right audience.<\/p><\/dd>\n<dt id=\"does%20it%20work%20with%20woocommerce%20subscriptions%3F\"><h3>Does it work with WooCommerce Subscriptions?<\/h3><\/dt>\n<dd><p>Yes. Subscription revenue and recurring customers are tracked automatically alongside your one-time orders.<\/p><\/dd>\n<dt id=\"what%20external%20service%20does%20the%20plugin%20connect%20to%3F\"><h3>What external service does the plugin connect to?<\/h3><\/dt>\n<dd><p>The plugin connects your WooCommerce store to the Fullmetrix service at <a href=\"https:\/\/fullmetrix.com\">fullmetrix.com<\/a>. Store data required for analytics and reporting is transmitted after a store administrator explicitly configures the connection. Review the <a href=\"https:\/\/fullmetrix.com\/privacy\">Fullmetrix privacy policy<\/a> and <a href=\"https:\/\/fullmetrix.com\/terms\">terms of service<\/a> before connecting your store.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.6.3<\/h4>\n\n<ul>\n<li>Added: displayed customer prices, regular prices and sale prices are included for products and variations<\/li>\n<li>Added: order lines include tax-inclusive pre-coupon prices for reliable historical price reconstruction<\/li>\n<\/ul>\n\n<h4>1.6.2<\/h4>\n\n<ul>\n<li>Added: customer WordPress role and roles are now included in customer sync payloads, enabling role-based segmentation<\/li>\n<li>Added: the tracking script now respects the tracker on\/off toggle configured in the Fullmetrix dashboard<\/li>\n<\/ul>\n\n<h4>1.6.1<\/h4>\n\n<ul>\n<li>Renamed: plugin title updated to comply with the WordPress.org plugin directory naming guidelines<\/li>\n<\/ul>\n\n<h4>1.6.0<\/h4>\n\n<ul>\n<li>Fixed: stream truncation on long product catalogs caused by PHP ob_gzhandler; gzip is now delegated to the web server (Apache mod_deflate \/ nginx) like the PrestaShop connector already does<\/li>\n<\/ul>\n\n<h4>1.5.1<\/h4>\n\n<ul>\n<li>Renamed: plugin title updated to reflect the full feature set<\/li>\n<\/ul>\n\n<h4>1.5.0<\/h4>\n\n<ul>\n<li>Added: brand export from native product_brand taxonomy (WooCommerce 9.4+), Perfect Brands (pwb-brand) and YITH brands<\/li>\n<li>Added: fallback to _brand and pa_marque post meta, plus brand\/marque product attributes<\/li>\n<li>Added: variations inherit the parent product brand<\/li>\n<\/ul>\n\n<h4>1.4.3<\/h4>\n\n<ul>\n<li>Added: order line item defense \u2014 woocommerce_checkout_create_order_line_item hook forces gift line to qty=1 + total=0 even if the cart was tampered with before checkout<\/li>\n<\/ul>\n\n<h4>1.4.2<\/h4>\n\n<ul>\n<li>Improved: Gift product line now displays at 0 EUR directly in the cart instead of full price plus a separate discount line<\/li>\n<\/ul>\n\n<h4>1.4.1<\/h4>\n\n<ul>\n<li>Fixed: Gift coupons no longer set product_ids, so WooCommerce validation passes on an empty cart and the gift product is auto-added on apply<\/li>\n<li>Improved: only the flagged gift line receives the 100% discount, regardless of other items in the cart<\/li>\n<\/ul>\n\n<h4>1.4.0<\/h4>\n\n<ul>\n<li>Fixed: Gift coupon now auto-adds the offered product to the cart on apply, instead of failing validation when the cart is empty<\/li>\n<li>Added: Anti-cheat for gift coupons \u2014 gift line is locked to quantity 1, only the flagged line receives the 100% discount, manually-added copies of the same product keep their full price<\/li>\n<li>Improved: Variation gift coupons store the variation ID directly so the correct variation is added to the cart<\/li>\n<\/ul>\n\n<h4>1.3.0<\/h4>\n\n<ul>\n<li>Added: Native marketing consent checkbox on classic and Blocks checkout<\/li>\n<li>Added: Consent persisted as order meta <code>_fullmetrix_marketing_opt_in_consent<\/code> and forwarded to Fullmetrix<\/li>\n<li>Added: WC Blocks integration via Store API extension namespace <code>fullmetrix-checkout<\/code><\/li>\n<li>Fixed: Signed plugin config endpoint used seconds instead of milliseconds for HMAC timestamp<\/li>\n<\/ul>\n\n<h4>1.2.1<\/h4>\n\n<ul>\n<li>Added: Auto-add gift product to cart when a Fullmetrix gift coupon is applied<\/li>\n<li>Added: Coupon meta <code>_fullmetrix_gift_product<\/code> for marking gift coupons<\/li>\n<li>Improved: Only auto-added gift items are removed when the coupon is removed (manually-added items preserved)<\/li>\n<\/ul>\n\n<h4>1.1.0<\/h4>\n\n<ul>\n<li>Added: Multi-language support (DE, ES, FR, IT, NL)<\/li>\n<li>Added: Permalink support for Fullmetrix dashboard URLs<\/li>\n<li>Added: External services documentation in readme<\/li>\n<li>Improved: SEO optimizations and admin UI polish<\/li>\n<li>Improved: Tracking and webhook reliability<\/li>\n<li>Improved: Plugin slug and text domain alignment<\/li>\n<li>Fixed: Removed unnecessary page auto-reload and verbose logs<\/li>\n<li>Fixed: PHP syntax error in API class<\/li>\n<li>Fixed: Summary cards padding<\/li>\n<\/ul>\n\n<h4>1.0.3<\/h4>\n\n<ul>\n<li>Security: HMAC-SHA256 signed cart recovery URLs<\/li>\n<li>Improved: Cart recovery link validation<\/li>\n<\/ul>\n\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial public release on WordPress.org<\/li>\n<li>Automatic sync of orders, customers, products, categories, coupons, and refunds<\/li>\n<li>High-performance streaming export with keyset pagination<\/li>\n<li>Incremental sync support for optimal performance<\/li>\n<li>Abandoned cart tracking<\/li>\n<li>HPOS (High-Performance Order Storage) fully compatible<\/li>\n<li>HMAC-SHA256 authenticated API communication<\/li>\n<li>WooCommerce Subscriptions support<\/li>\n<\/ul>","raw_excerpt":"Turn WooCommerce data into actionable sales, product, customer and marketing insights with reports, segments, cohorts and 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